In the cosmetics industry, people are constantly concerned about the procedure used to make the products. This is the reason why we are witnessing an era of new cosmetics made of organic ingredients, created using a natural method with the aid of natural products that are free of harmful chemicals.
The demand for organic products is apparent because they do not harm our hair, skin and ourselves in general. With this trend of organic ingredients, Mamaearth can be seen as a new venture in the world of cosmetics with an American Made safe Certification, the first non-toxic seal for the products in use today.
Mamaearth was established in September 2016 by Ghazal Alagh and Varun Alagh, who wanted to make skincare routine a bit stylish yet with utmost care. Headquartered in Gurugram (India), Mamaearth is recognized within the beauty industry of India for its online marketplace that provides organic and non-toxic skincare products.
Mamaearth - About and How it Works
With an innovative product line, Mamaearth is attempting to tackle a typical Indian parenting issue. In a country where the majority of baby products don't meet safety standards, Mamaearth baby products are safe according to international standards and packed with natural goodness. We also checked mamaearth shampoo review, mamaearth argan hair mask review & mamaearth onion hair oil review products and got best review ever in this industry.
Mamaearth is frequently praised as the first Asian brand to be awarded a "MADE SAFE" certification. The products that Mamaearth offers to the market are free of all known toxins that are prohibited in many countries. Beyond just being a commercial brand, Mamaearth is proud of creating products out of love and care.
Mamaearth – Products and Services
Mamaearth is dedicated to babies and others with a range of products that cater to baby care, skincare, haircare and more. More than 80 natural products are available under the Mamaearth umbrella. A few of the innovative products made by Mamaearth are the first baby wipes made of bamboo, cream for
diaper rash a simple tummy roll-on made of Fennel and hing for digestion and colic relief and 100% natural, plant-based toothpaste for children aged between 0 and 10 years old. There is also a selection of hair and skin care products based on popular natural ingredients like onion, tea tree, ubtan, vitamin C, argan, coco and charcoal.
It has expanded not just to accommodate babies but also their mothers with various products ranging from sunscreen to stretch mark removal products. It is focused on all aspects of motherhood. One of their most popular products is the onion range of products for mother
Mamaearth: Startup Launch
The Mamaearth team believes in the power of motherhood and decided to target mothers. The founders believed that once their customers tried Mamaearth products and services, the word-of-mouth publicity would be a boon for the business. The team also tapped into the power of social media via influencer marketing.
The main goal was to reach out to like-minded parents who desire only the best for their babies. The strategy of acquiring customers is solely focused on digital content.
The most important project that has helped Mamaearth reach its present growth rate is the Lean Innovation process; it was designed to launch, learn and scale quickly. Lean innovation enabled them to concentrate on the identification of specific needs for customers. In addition, rapid experimentation allowed the testing and refinement of numerous products on a real-time basis. This resulted in improved customer satisfaction and decreased the time to market.
Mamaearth Mission and Vision
The company's goal is to address the problems of young parents by using healthy, safe, toxin-free and international standard products that can help them enjoy the joys of parenthood without any worries.
Mamaearth - Revenue and Growth
When Mamaearth was first launched in 2016, the company had just six products in its catalogue. The range now includes more than 80 organic and toxin-free products utilized by more than 1.5 million Indian customers. Additionally, Mamaearth is accessible in more than 500 cities.
The company has been praised for the success it has started to see since its launch. Mamaearth quickly grew to 30 lakhs in revenues within only six months of operation. Mamaearth began selling its products online, where the customers were new. The company started to acquire customers directly. Mamaearth surpassed the milestone of 2 crores in revenues however that was not the best that the brand successfully attained. The company then hired Shilpa Shetty as an angel influencer, thus ushering in an influencer mom. The company quickly reached an impressive milestone, which was 100K clients, and in the year 2019, it achieved revenue of 25 crore rupees. By 2020, Mamaearth reached the 100 crore mark in revenues within just three years of operation.
In the wake of Covid19 pandemic, Mamaearth simply got a Covid booster in its expansion. The physical stores were shut down, but the sales of the Varun and Ghazal Alagh-led brand soared on the internet. Mamaearth earned Rs.460 crore in revenue by the end of 2021, and after 2022, it became a unicorn.
Mamaearth Startup Challenges
Every business faces issues in its initial years, and Mamaearth was no different. In the early days of its creation, Mamaearth was hit with growth issues and needed help to grow according to the plans. The team understood that the issue was due to being unclear about the intended audience, which resulted in wasteful marketing efforts and minimal sales to customers.
The team conducted an internal review and decided to change the audience and the strategy for communication within the target audience. After the team had implemented the strategy, it could see substantial gains in a short time.
The industry of cosmetics is filled with a variety of powerful companies consisting of both foreign and Indian players that keep up constant competition in the market.
Frequently Asked Questions (FAQs)
1. Is Mamaearth an Indian Brand?
The Mamaearth company is an Indian unicorn brand and is based in Gurugram, Haryana. It was established in 2016 by Varun Alagh and Ghazal Alagh back in 2016 to offer non-toxic, natural baby care, skincare, haircare products, and more for children and all other people.
2. Are Mamaearth products worth it?
Mamaearth is Asia's first company to be certified as 100% non-toxic through "MADE SAFE". The ingredients used to manufacture Mamaearth's products are 100% natural. Therefore, they are completely safe to use.
3. Is Mamaearth Ayurvedic?
Mamaearth is an innovative brand that uses Ayurveda as well as science to create pure, safe, and non-toxic products.
4. Who is the owner of Mamaearth?
Mamaearth is founded by Varun Alagh and Ghazal Alagh. However, the majority stakes in Mamaearth are held by Varun Alagh, who owns 38.72 percent of Mamaearth's stakes.
5. Are Mama Earth's products organic?
Mamaearth's products are completely organic and made from safe and organic ingredients. Mamaearth is proud of promoting an organic and chemical-free catalogue.
6. Is Mamaearth vegan?
Mamaearth has been accredited as "cruelty-free" by People for the Ethical Treatment of Animals (PETA). Mamaearth does not endorse or conduct animal testing.
7. Is Mamaearth Shampoo sulfate-free?
Mamaearth is based on natural ingredients. The shampoo is free of sulphate and doesn't harm the user.
8. Is Mamaearth available in stores?
Mamaearth products can be purchased in stores. They can also be purchased online at discounted prices.
9. Where can you purchase Mamaearth products?
Mamaearth products are available online at Nykaa, Amazon and other sites, along with brick-and-mortar medical stores.
